About the Program

Launched in 2010, "Beautiful Minds: Finding Your Lifelong Potential" is a campaign that celebrates individuals who are keeping their minds beautiful, and raises awareness of the actions people can take to maintain one of the most vital parts of the body—the brain.

As part of the "Beautiful Minds" campaign, the National Center for Creative Aging (NCCA) and life'sDHA™ identified people 55 and over and featured them in a national photo essay exhibit showcasing women and men who are fulfilling the four dimensions of brain health — diet and nutrition, physical health, mental health and social well-being. These individuals are using their minds to do beautiful things without letting age be a barrier.





Campaign Overview

The Beautiful Minds campaign was initiated through a partnership between the National Center for Creative Aging (NCCA), life'sDHA™ and a group of esteemed health experts. Together, they developed "Beautiful Minds: An Assessment of the Nation’s Brain Health," which includes the latest brain health research, focusing on the four dimensions of brain health—diet and nutrition, physical health, mental health and social well-being.

Through these dimensions, we have the power to influence our brain health throughout life, and ensure that our brains remain strong, healthy and beautiful as we age.

To demonstrate this, the NCCA and life'sDHA™ identified people 55 and over and featured them in a national photo essay exhibit, showcasing how they are fulfilling the four dimensions and using their minds to do beautiful things, without letting age be a barrier.

 
America's Brain Health Index
Is your brain getting what it needs?
Is your brain getting what it needs?

Use the DHA Diet Calculator to determine whether you are getting enough of the "good fats" in your diet.

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How healthy is your brain?
How healthy is your brain?

Take the Beautiful Minds Quiz to determine if you are doing everything you can to keep your mind beautiful as you age.

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2011 Call for Entries


Click here for 2011 criteria Submit via FAX/Mail pdf
Are you nominating yourself or someone else?
Myself
Someone Else